At the end of the year, Vodafone wanted to celebrate and thank everyone using Vodafone Prepaid, while also attracting new customers. An advent calendar was chosen as a creative way to offer gifts and ongoing surprises. To receive the physical calendar, customers needed to purchase prepaid in-store, while existing customers could join the fun online. The calendar included delicious treats and access to an online version with high-value discounts on phones, earbuds, and extra data. This multi-channel approach proved highly successful and significantly increased brand awareness.
This picture shows how the brainstorm in the design sprint looked like
Together with a colleague and an agency, we developed the idea of a retro game show. The use of yellow lights and red curtains created a playful and inviting atmosphere.
The calendar featured a unique design with plenty of attention to detail, including hidden text behind each opening. This added an extra layer of fun for users.
As lead designer, I focused on ensuring consistency across the journey. I created assets that are reusable and made sure the online journey needed to be just as enjoyable as the physical calendar.
Maintaining consistency was essential, so I made sure that every touchpoint, from the physical calendar to the digital experience, felt cohesive and engaging.
The calendar had two sides, with seven gifts on the front, one for each week. I measured the average thumb size to make the openings easy to use. Each gift revealed a positive "did you know" fact about Vodafone. To create a festive, non-religious atmosphere, I used a winter theme with snow. I also designed a special Vodafone speechmark for the season, which required some convincing with the brand team.
The snowflake design was translated into 3D, making it versatile for use across the campaign, including on the website and in stores. Customers could access the digital advent calendar using a QR code or an easy-to-remember URL.
The image is a screenshot of some notes from the interview.
The online journey needed to be just as enjoyable as the physical calendar. Working with an agency, we added micro-animations to create excitement, such as curtains opening to reveal prizes and animated snowfall in the background. We reused elements from the physical calendar in the digital experience to ensure everything felt part of the same campaign.
This project brought together physical and digital experiences to engage both new and existing Vodafone Prepaid customers. By focusing on consistency, attention to detail, and a playful concept, we created a memorable campaign that increased brand awareness and delivered an enjoyable experience across all channels. The project highlighted the benefit of a cohesive approach and effective collaboration